Phetchabun · Bangkok · remote cohorts
The phone is the product. Your KPI sheet should admit that.
Logicauditgrid is a small studio that teaches mobile performance KPI frameworks — not growth slogans, not dashboard tourism. We train product, data, and platform teams to instrument honestly, read crash and session health without vanity, and run a weekly ritual that still works when Thai networks wobble.
63
closed cohorts since 2019
2,180
live dashboards reviewed in office hours
19 pts
median crash-free lift when instrumentation landed before week three
“Signal Architecture Studio did not give us a prettier Looker. It forced us to retire three metrics that had been lying to the exec table since last Songkran.”Nalinee K., product ops — consumer wallet, Bangkok
Flagship programme
Signal Architecture Studio
Eight weeks on mobile performance KPI frameworks: event contracts, crash and ANR honesty, cold-start budgets on uneven networks, retention maps that survive seasonality, and a single exec slide that does not embarrass engineering.
- 01Write an event contract your warehouse can actually join.
- 02Separate crash-free sessions from “the app felt fine.”
- 03Set cold-start budgets using Thai 4G/5G traces, not Cupertino folklore.
- 04Leave with a critique of your live dashboard, not a slide template.
What you leave holding
A framework, not a wallpaper of charts
Contracts before dashboards
We start with names, owners, and join keys. If an event cannot survive a schema review, it does not belong on a KPI board — no matter how pretty the funnel looks in a vendor demo.
Health without theatre
Crash-free rate, ANR, hang time, and silent failure each answer different questions. Mixing them into one “stability score” is how teams gaslight themselves through a release week.
One slide, three numbers
Alumni run a Monday review that fits in twelve minutes. If a metric needs a footnote longer than the number, it is not ready for the room — it is still a research question.
Programmes
Three ways into the work
Crash-Free Sessions, Honestly
A focused lab on crash, ANR, and hang telemetry — including why crash-free can rise while users still abandon the first screen.
See all programmes
Retention Maps for Consumer Apps
Cohort shapes, seasonal noise, and the difference between “they opened the app” and “the job still got done.”
See all programmes
Cold Start & Time-to-Interactive
Budgets for first paint and interactive, instrumented against Bangkok commute networks rather than office Wi-Fi.
See all programmesFrom the journal
Writing for people who own the number
Crash-free is not a north star
Thai consumer apps can look “stable” on paper while dual-SIM devices quietly drop the first session. A field note on what the rate hides.
Read the note
Cold-start budgets when the network is the product
How we ask teams to set time-to-interactive targets without pretending every user is on fibre in Sukhumvit.
Read the noteEnrolment
Bring a live dashboard, not a hypothetical.
If you already own a mobile KPI board that feels slightly dishonest, write to us. We reply within two working days, and we will tell you plainly if a programme is the wrong fit.
Write to the studio