Crash-free is not a north star
Thai consumer apps can look stable on paper while dual-SIM devices quietly drop the first session. What the rate hides, and what to put beside it.
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Field notes for people who own the number.
Short arguments, not recaps of vendor documentation. Written by faculty and occasional alumni. Nothing here is a substitute for a live critique of your board.
Cold-start budgets when the network is the product
How we ask teams to set time-to-interactive targets without pretending every user is on fibre in Sukhumvit.
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How event taxonomy debt shows up in weekly KPI reviews
Duplicate screen views, orphan properties, and the Monday slide that quietly double-counts a funnel step.
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Treat store conversion as a closed product loop
Ranking and listing copy are not a marketing sidecar. They are claims the first open must keep.
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ANR rate versus hang time on the exec slide
One number tells you the OS noticed. The other tells you a human did. Putting only one on the slide is a choice, not a default.
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